While exploring AMT’s Emerging Technology Center, there is no way that attendees could miss this stand-out exhibit. Located next to the Local Motors’ 3D-Printed Electric Car exhibit, artist Ioan Florea’s Ford Torino Additive Car featured technology from the second and third Industrial Revolution, a combination of a classic assembly line vehicle with modern specialized technologies. Although an art car may seem a little out of place at a show like IMTS, Florea explained how art and technology are more closely related than people may think.
“We can go back in art history and see the first Industrial Revolution where they created pigments and machinery for textiles. So who was using the pigments? Artists, painters… [The first Industrial Revolution] created the chemical industry. The alchemists in all the labs mixing, making…they were artists.”
Florea’s artwork is “culture on wheels,” showing how the use of many technologies and materials reflects today’s globalization. His work combines an iconic Ford with a fusion of liquid metal and nano and ultralight materials to create a unique display of the transition from mass production to mass customization in the industry. The Torino also uses additive technology in the form of 3D-printed shapes attached to the car to reflect light and give the car balance between the organic and geometric shapes.
Although the Torino may seem visually intense when first viewed, Florea was very meticulous in his methods behind why the car has such a specific style.
“My search for 3D art was a reaction to the 2D media. We are surrounded by TV, print…everything is 2D. So I wanted [to make] something touchable, something that’s tactile.”
Another unique feature of Florea’s Torino is that all of the designs on the car are completely symmetrical. From a side view or a corner angle, this is hard to see. But when viewing the car head on, there is a visible center line. The car was designed from the top, making it easier to create the symmetry that Florea wanted to achieve.
Florea calls his piece a contemporary, Post-Ford installation, but at its core it is a new form of mixed media; that of the modern world. Between its sharp concave and convex shapes and the fluidity of the liquid metal, this creation gives a glimpse into the future of customizable cars and the innovative potential of 3D-printing.