(Be sure to turn the sound on)
Using Vine to show quick, interesting or exciting images, like our IMTS Rally Righter, is a great way to utilize this social channel.
One of Vine's best features is the fact that it is very easy to use, capture an image, add the location and a title if you wish. If your smartphone has your Facebook page and Twitter feed linked, this can automatically post on those channels. I took these "vines" yesterday.
In today's world, time seems to be the most precious but anyone will be willing to give you 6 seconds. You can do a product demo, show a before and after shot of a project, many images can be used in this format. And it will help you in your marketing/social media efforts.
Give it a try, send me a few, I will add them to this post.
We all have that one drawer in the house where you dump the junk you need to save, but it might not have a particular home – the extra key to something (who knows what), an extra part from assembling a bookshelf, and maybe a roll of tape, if you’re lucky.
While the Internet does have its nooks and crannies of random stuff, floating without much of a home, the Internet does seem to be organized in a general sense. The key to it is figuring out what pockets of organization work well for your sensibilities.
Let's ignore the specific technical aspects of how the internet is organized, involving ISPs and POP and whatnot, and focus on content. Content exists in a multitude of visual formats – aggregators, wikis, blogs, threads, videos, applets and so on. Based on personal preference and/or specific content one format might be more appealing than another. Keep that mind when you are pushing content and who your intended audience might be.
A current challenge for most users is the ability to discern the quality and validity of any content they come across. Evaluation with a critical eye is a skill that will allow you properly evaluate the material you are absorbing. Materials that you are pushing out needs to be backed up if it is meant to handle scrutiny.
So while we might be out of hours in a day, we don’t have a shortage of digital devices. Now we layer our media intake; watching Duck Dynasty as we check Facebook and click through Reddit. Each of these drawers are organized, believe it or not. Finding the drawers that make the most sense to you is going to be where you’re drawing your information from. And as much specific preference as you may have for your resources, your customers and contacts are probably as varied. Explore as many facets as you can to find out where most people are spending most of the time. From there you can make the most of your engagement.
The IMTS Rally Fighter participated in the first annual Cars for the Cure last week. What a great show. Not only did attendees get to choose the winners, but additionally all the proceeds went to the research to cure type 1-diabetes. The IMTS Rally Fighter was picked as a winner of the competition.
Cars for the Cure was hosted by Juvenile Diabetes Research Foundation (JDRF) which is the leading global organization funding type 1 diabetes (T1D) research. JDRF’s goal is to progressively remove the impact of T1D from people’s lives until they can achieve a world without T1D. The event was held in Great Falls, Virginia and raised $28,000 dollars for research.
The idea was hatched by 12 year-old Michael Sevila, who was diagnosed with T1D last year at the Fairfax Hospital. After many nights of wondering how he could help himself and others with T1D, Michael fused his passion for working on cars with the idea that cars bring families and friends together. We are proud to have been involved in the show and the search for a cure.
It wasn't that long ago that Facebook went public. After a rocky start, Facebook now trades at over $50 a share. A year later, the feature IPO of 2013 is Twitter. The seven year old company that has never turned a profit should be going public quite soon, though the exact date has yet to be announced.
While Twitter has hundreds of millions of members and draws more than a billion inquiries daily, the hope of getting in the black still eludes them. Divorce of cash, Twitter has been key in many recent world events -- civil unrest in the Middle East to enormous fluctuation in the stock market due to a hacking. It is nearly a challenge to find a news program that does not flash a hashtag to provide a feed of comments from Twitter followers. And despite its ubiquitousness, still no profit.
Employing the microblog may not appeal to every industry or every company, but the news of the IPO does bring new attention and light to Twitter. How does technology-driven yammering derive financial success with nearly intangible and often fleeting conent? Twitter will open on the market for somewhere between $17 and $20 a share. Facebook operned at $38 though they have a well-established machanism for paid advertisers.
How much would you pay for Twitter? Would subscriber dues be a viable option or woul dit be more feasible to have corporatations pay to use the content on the feed? As Twitter executives traveled the country to speak with potential investors and get a handle on what an adequate offering might be, they had to manage to up-sell the value of Twitter while notanly lacking profit . . . quite a feat. Maybe the stock offering will appeal the most to though who find the value in microblogging that cannot be identified with green backs.
And ironically, though Twitter is groundbreaking and leading-edge, they still utilized Powerpoint for their IPO Roadshow. I doubt that impressed Prezi.