It wasn't that long ago that Facebook went public. After a rocky start, Facebook now trades at over $50 a share. A year later, the feature IPO of 2013 is Twitter. The seven year old company that has never turned a profit should be going public quite soon, though the exact date has yet to be announced.
While Twitter has hundreds of millions of members and draws more than a billion inquiries daily, the hope of getting in the black still eludes them. Divorce of cash, Twitter has been key in many recent world events -- civil unrest in the Middle East to enormous fluctuation in the stock market due to a hacking. It is nearly a challenge to find a news program that does not flash a hashtag to provide a feed of comments from Twitter followers. And despite its ubiquitousness, still no profit.
Employing the microblog may not appeal to every industry or every company, but the news of the IPO does bring new attention and light to Twitter. How does technology-driven yammering derive financial success with nearly intangible and often fleeting conent? Twitter will open on the market for somewhere between $17 and $20 a share. Facebook operned at $38 though they have a well-established machanism for paid advertisers.
How much would you pay for Twitter? Would subscriber dues be a viable option or woul dit be more feasible to have corporatations pay to use the content on the feed? As Twitter executives traveled the country to speak with potential investors and get a handle on what an adequate offering might be, they had to manage to up-sell the value of Twitter while notanly lacking profit . . . quite a feat. Maybe the stock offering will appeal the most to though who find the value in microblogging that cannot be identified with green backs.
And ironically, though Twitter is groundbreaking and leading-edge, they still utilized Powerpoint for their IPO Roadshow. I doubt that impressed Prezi.