IMTS Blog

Pinterest, Third Most Popular Social Media Channel

Behind Facebook and Twitter

Below, the top 10 social sites in Experian Hitwise's Social Networking & Forums category, ranked by total visits* in March:

  1. Facebook: 7.0 billion
  2. Twitter: 182.2 million
  3. Pinterest: 104.4 million
  4. LinkedIn: 85.7 million
  5. Tagged: 72.5 million
  6. Google+: 61.0 million
  7. MySpace: 43.3 million
  8. MyYearbook: 38.1 million
  9. MyLife: 29.7 million
  10. Tumblr: 29.6 million

From Experian's 2012 Digital Marketer: Benchmark and Trend Report.  Read more

What is Pinterest?

In a nutshell, it is a virtual bulletin board.  Back in the day, when I used to read magazines,  I would tear out pictures and ads of items that I loved or wanted.  A visual dream board.  Pinterest allows you to "pin" pictures or websites that you like and categorize them, for example Home Decor is a category.  If you run across a picture of your dream livingroom - you can Pin it, along with pictures of the dream bathroom or even your dream car!

What if your customers are designing their dream shop floor?   What if you started a "board" for them?

 

 

 

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