Re-Posted with Permission from AJ Sweatt
Social Media are confusing and deceptive to manufacturers. I know it. Other communications and marketing cats know it. And in those quiet moments when you allow yourself the luxury, so do you. You’re no more good at keeping up with the evolving and emerging communications and Social Media channels today than I am at programming a Fanuc on a 5-axis Mori or setting up a tombstone.
But it’s OK. It doesn’t have to be hard. It ain’t easy, but with a little bit of that savvy you bring to the shopfloor you can capitalize and improve the likelihood that you’ll get more attention – and business – from manufacturers looking for the services your business can give ‘em. You can – and should – do something.
As you begin your new marketing journey – and, like Lean, it is a long-term commitment – here are 9 rules to follow that will keep you focused, and save you some heartache once you’re on your way.
So, are you skeptical? Good. Have questions? I sure hope so. Or maybe you have other suggestions for small or mid-sized manufacturers as they set off on the road to a new chapter for their businesses? Let’s hear about ‘em.
Now isn’t the time to be quiet about it. Get started.