Sixty-seven percent of Internet users in the U.S. are on Facebook, according to Business Insider. Compare that to how many people are on your website daily – the percentage is probably not as high. However, businesses have the unique opportunity of reaching that 67% by creating their own Facebook page. Once your company is on Facebook, it’s more likely to bring visitors to your website.
Lolly Wolly Doodle is a children’s clothing company, created by Brandi Temple, a mom with no corporate business experience.Temple began making clothes for her own daughters and then had the idea to use leftover fabric to
create more outfits and sell them online. She began selling her items on eBay by putting up a sample and offering to make them to order, and quickly she had to recruit family and friends to help manufacture the clothes to keep up with the demand. When she initially created the Facebook page for Lolly Wolly Doodle, 153 people liked her page and they were mostly personal contacts. The first time she posted items on Facebook for sale, she asked people to comment on the picture with their email address and she would send them an invoice. According to Temple, she simply walked away and, when she came back, all the items were sold. She added a few more items to Facebook, just like she had on eBay and she made more in one day on Facebook than she had the previous month on eBay.
- Don’t get overwhelmed right out of the gate! Start with one social media platform, such as Facebook, and master it. Each platform is different and some might work better for you than others. It is best to begin with one before trying to conquer them all.
- Post daily! If there isn’t new content on your page, visitors will not stay for long and are less likely to return. Make sure you’re constantly updating fresh content about your business or your products. Keep in mind that people love pictures; they get much higher engagement. If you’re exhibiting at IMTS, be sure to announce what you’re bringing!
- Make conversation. Ask which of your products your customers are using or what they would like to see featured at the show. Respond to them, too! This makes them feel like you care about their opinion, which makes them want to share it more and trust your business more.
- If you’re having success with social media, and people are engaging, give selling through social media a try! It might seem crazy, but it also just might work. Post a product to social media and ask if it’s a product customers might be interested in buying. Have customers provide their email and information if they are interested and have someone from your sales department follow up with them – promptly!