Are you looking for a learning experience? Be sure to check out our FREE webinars, covering technology, marketing, social media — and of course, how to get the most out of your experience at IMTS. Join us to get "in the know"!

Webinar topics and dates are subject to change.

Webinar: Achieving the Unfair Advantage

Tuesday, May 24, 2016 at 11:00 a.m. ET

Commoditized products are impacting prices and margins, thus threatening companies in all industries, including manufacturing. Are you threatened, as well?

Almost all industries today are struggling with the increasing commoditization of their products and services. This is putting considerable pressure on prices and margins and leads to fiercer competition. And not only the mass market is being affected: even more complex and innovative products are subject to increasingly technical and qualitative standardization. A 2014 study by Roland Berger and the International Controller Association shows that 63% of the companies surveyed are already facing the commoditization of their products and services, yet 54% have yet to take sufficient action to escape.

You CAN separate yourself from your competition, but do you know HOW to do that? In this webinar Steve Miller will share his unique specialty: how a business can create an Uncopyable Advantage. Steve will talk about the three primary business elements that can push a company into the commodity trap and steps you can take to avoid it.

Register today for this game-changing presentation.

Speaker/Host:
Steve Miller, The Adventure

Register


Operations Webinar: Maximize Your Exposure

Thursday, May 26, 2016 at 11:00 a.m. ET

With IMTS just 3 months away, learn practical ways to maximize your exposure before, during and after the show. Join John Campos from Gardner Business Media and Bob Kaplan from CMAC as they discuss the various ways to get your brand out there. They will cover sponsorship opportunities that are currently left as well as provide concrete ideas for you to build an IMTS marketing plan that will allow you to maximize your marketing dollars and attendee reach.

Speakers/Host:
John Campos, Gardner Business Media
Bob Kaplan, CMAC

Register


Webinar: How to use Social Media to Pump Up Your IMTS

Thursday, June 16, 2016 at 11:00 a.m. ET

Yes, you know social media is huge and, yes, you're probably using it at some level in your marketing. How can you use social media to promote your IMTS exhibit without sounding too "promotional" and irritating your followers? Which social media tools are even best for doing that? Join IMTS's own Monica Haley and Marketing Gunslinger, Steve Miller as they discuss (and possibly debate) how best to use social media to promote your participation at IMTS 2016. Register Today!

Speaker/Host:
Steve Miller, The Adventure

Register


Webinar: Social Advertising

Tuesday, June 21, 2016 at 11:00 a.m. ET

In a recent survey of the manufacturing community, three marketing tools were identified as important for you to learn more about: social media marketing, social selling, and website design. In this session, learn more about how to advertise through social media to generate top line sales and leads.

Speaker/Host:
Steve Miller, The Adventure

Register


Past Webinars and Podcasts

Don't worry if you missed the live event, we record them. View past webinars in the Webinar Library or the Podcast Library!

You can also download and subscribe to IMTS Podcasts in iTunes.