Frequently Asked Questions

STAFFING YOUR BOOTH - WHO WORKS THERE?

Question: Who Works There?

When an attendee walks by or into your exhibit, can they tell who works there? I know the "business uniform" is a coat and tie, but if staffers look like everybody else, then you're making it difficult for attendees to find them. Look for ways to make staffers distinctive — matching golf shirts, sweaters, hats, blazers, large, custom-designed name badges, or even wearing red chrysanthemums can help. Another side benefit: staffers can't "hide" by blending in with the crowd!

From Steve Miller's "Cool Tip of the Week" email series.

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