Frequently Asked Questions

STAND OUT AT IMTS

Question: How will you STAND OUT from the rest at IMTS?

How will you STAND OUT from the rest of the IMTS crowd and get your prospects and customers to take action? It's not easy. But that's exactly what you should try to do.

Do this exercise: think of all the magazines you read in the last 30 days. Now write down all the advertisements you remember. I'll bet it's not many. Then write down all the advertisements that caused you to take action. I'll bet it's even fewer.

Yet many, if not most, of the expensive ads in those magazines are only designed to raise awareness, not to PERSUADE ... which is exactly what YOU should be doing at IMTS. You should build a marketing strategy designed to ATTRACT and PERSUADE your prospects and customers to ACTION.

Be ruthless in your plan. Determine exactly what action you want to persuade people to do and then make EVERYTHING in your exhibit marketing plan stand on trial for its life in supporting that objective.

From Steve Miller's "Cool Tip of the Week" email series.

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