Pre-Show Marketing

More than 84,000 potential buyers will walk the halls of McCormick Place looking for new technology and innovative products during IMTS. Almost all of them will plan their visit prior to arriving at the venue. IMTS provides a variety of tools to help you focus those buyers on your products and services in advance of IMTS.

Pre-Show Press Promotion
Be sure to get the news about your IMTS exhibits to the manufacturing technology audience! Check out our listing of key publications and make the power of the press work for you.

We can help you create press releases (look for: Virtual Press Release Writer in the E-Kit), upload them to the virtual Media Center, provide guidance on cultivating relationships with the media and help with scheduling press events at the show. It's easy to do and everything is right here at your fingertips.

E-Newsletter Banner and Text Advertising
Put your company's advertisement in the visitor email series IMTS Technology e-Newsletter.

Direct Mail and Downloadable Marketing Materials
IMTS provides direct mail materials that will help you send targeted mailings to key customers and prospects, geared to drive traffic to your booth. Choose from complimentary brochures for U.S. and international attendees, Chicago brochures and mailing lists.

Customer Invitations
Invite your customers and prospects to take part in IMTS, compliments of your company. These invitations work like cash and will allow recipients of your choice to register for IMTS at no charge. In the E-Kit, check out the Market Your Company section and click on Customer Invitations for information on how to order.

Print Advertising
Focus your advertising on IMTS. Advertise in key industry publications and look for special IMTS preview issues.

Online Advertising
Check out ALL your opportunities to advertise on IMTS.com.

Intelligent Pre- and Post-Show Marketing
Drill down through IMTS registration demographics into thousands of contacts to market to only those that fit your prospect profile or marketing campaign. This helps you focus strictly on the customers who are most likely to be interested in your products! Find out how MTInsight can help you market better!