Marketing Tips

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Listed below are the archived "Cool Tips of the Week", which is a bi-weekly email sent by Steve Miller to IMTS Exhibitors with helpful hits on making the best of your IMTS Experience. Steve Miller is the President of The Adventure, the author of HOW TO GET THE MOST OUT OF TRADE SHOWS and the keynote speaker at the IMTS 2008 Exhibitor's Workshop.

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If you are an IMTS 2008 Exhibitor and want to be added to this email list please send an email to jaybar@amtonline.org.

Booth Design

Booth Design
One trap corporations fall into is designing an exhibit that has TOO much information and stuff in it. You're designing an exhibit, not a catalog. All you want the booth to do is open a dialogue with attendees about your company's product or service. You don't have to exhibit your company's entire product line, and you don't have to put every feature on your signage. Make it easy and fast for people to know why they should stop and talk with you.

Show Goals
When attendees look at your exhibit, they want to know WHY they should stop. What's the big benefit for investing their valuable trade show time with you? One way to know this is to call your top 12 customers and ask them why they do business with you. Look for a common theme and then put THAT in your signage and graphics as the big reason people should stop.

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