Marketing Tips

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Listed below are the archived "Cool Tips of the Week", which is a bi-weekly email sent by Steve Miller to IMTS Exhibitors with helpful hits on making the best of your IMTS Experience. Steve Miller is the President of The Adventure, the author of HOW TO GET THE MOST OUT OF TRADE SHOWS and the keynote speaker at the IMTS 2008 Exhibitor's Workshop.

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If you are an IMTS 2008 Exhibitor and want to be added to this email list please send an email to jaybar@amtonline.org.

Goals

Show Goals
Think about effective exhibit marketing as filling a funnel. You might have 10,000 people entering the top of the funnel, but only a percentage of them will have a need for your product/service; only a percentage will have decision-making authority, only a percentage will have the budget, and only a percentage will be ready to buy. Focus your trade show efforts on that group and you'll have much better results!

Go to Marketing Tips main page.