Marketing Tips

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Listed below are the archived "Cool Tips of the Week", which is a bi-weekly email sent by Steve Miller to IMTS Exhibitors with helpful hits on making the best of your IMTS Experience. Steve Miller is the President of The Adventure, the author of HOW TO GET THE MOST OUT OF TRADE SHOWS and the keynote speaker at the IMTS 2008 Exhibitor's Workshop.

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If you are an IMTS 2008 Exhibitor and want to be added to this email list please send an email to jaybar@amtonline.org.

Post Show

Leads
Follow-up those leads after the show! Studies have shown that exhibitors tend to drop the ball when a show ends. Don't fall into that trap. You and your company have invested a lot of time and money into the trade show. And leads get cold. Make sure you follow-up on ALL leads within seven days after the show.

Go to Marketing Tips main page.