Marketing Tips

Listed below are tips to help you prepare for IMTS 2010. Included in the tips are archived "Cool Tips of the Week" from IMTS 2008 and IMTS 2010 by Steve Miller. Mr. Miller is the President of The Adventure, the author of HOW TO GET THE MOST OUT OF TRADE SHOWS and a key speaker at the IMTS 2010 Exhibitor's Workshop.

Press Promotion

• Public Relations: How Public Relations Can Boost Your IMTS Success
• Public Relations: Tips on Your IMTS Press Kit
• Public Relations: Using the IMTS.com Online Media Center
• Public Relations: The Pros and Cons of Press Conferences at IMTS
  
  

Booth Design

1. The Purpose of Your Exhibit
2. Getting the RIGHT Attendee to STOP
   
   

Branding

What's Your Branding Proposition?

Goals

1. What is your UNAMBIGUOUS definition of success for this year's show?
2. Define your objectives
3. Realistic Targeting
   
   

IMTS Tips

Have you made your restaurant reservations for during IMTS yet?

Marketing

1. The Purpose of Marketing
2. Start Setting Those Appointments
3. The Surge for IMTS
4. Make Your Show Count
5. This is your World Cup
   
   

Pre-Show Promotion

1. Preshow Promotions & Communications #1
2. Preshow Promotions & Communications #2
3. A simple tip for pre-show mailings - make them fat
4. Another tip for preshow promotions - word-of-mouth
5. Start Your Pre-Show Promotion NOW
6. The Best Preshow Communications? - stamped letters and greeting cards
7. Are You Using Referral Marketing at IMTS?
8. Where to get a great list of prospects
   
   

Staffers

1. Preshow Meetings
2. The E.Q.U.I.P. Formula - Part 1 - "E" stands for Entice & Establish
3. The E.Q.U.I.P. Formula - Part 2 - "Q" stands for Qualify
4. The E.Q.U.I.P. Formula - Part 3 - "U" stands for Uncover & Understand
5. The E.Q.U.I.P. Formula - Part 4 - "I" stands for Introduce
6. The E.Q.U.I.P. Formula - Part 5 - "P" stands for POST-SHOW
7. What Can You Really Expect at IMTS 2010?
8. Leave the dogs with fleas at home
9. First Impressions
10. The Purpose of the Encounter
11. The HARDEST Thing to Do at a Trade Show