Marketing Tips

Your IMTS 2008 Press Kit

For IMTS 2008 your Press Kit is a very important tool to make sure you get the full benefit of the show. Over 400 editors will be attending IMTS and will be looking for news from exhibitors.

Your Press Kit should include:

• An Index
• Press Release(s)
• Company History
• Fact Sheet (a quick glance at your products)
• Brochure(s)
• Testimonial(s)/Case Studies
• Bio Sheet(s)
• Photo(s)

How to Get Information to the Press

1. You may upload press releases and photos to the online Media Center at IMTS.com in your E-Kit.
   AND
2. Bring press kits (on cd or dvd only) before the show to the Media Center at McCormick Place in Room N426.
   • Friday, September 5 between 12:00 pm - 5:00 p.m
   • Saturday, September 6 between 8:00 a.m. - 4:00 p.m.
   • Sunday, September 7 betweed 8:00 a.m. - 4:00 p.m.

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