COOL TIP OF THE WEEK
"Cool Tips of the Week" archived from 6/11/2008 email, which is a weekly email sent by Steve Miller to IMTS Exhibitors with quick tips, ideas, examples, advice, and just plain old good information on making the best of your IMTS Experience.
PRE-SHOW PROMOTION
Another tip for preshow promotions
Last week I sent a tip to make your preshow mailings FAT. That helps get your targeted prospects and customers to open it.
This week, let's talk about using the most powerful tool around for generating new business -- Word-Of-Mouth.
Offer an incentive to your CURRENT customers to bring a prospect with them to your booth. If they're regular customers, you could offer a small discount on their next order, or a small gift. Also offer something for their friend.
We all know WOM is the strongest form of marketing, but few companies actually create proactive plans for generating WOM. IMTS can be a great opportunity for this. You want current customers to stop by anyway, right?
Ask them to Bring a Friend!
CONNECTING GLOBAL TECHNOLOGY
International Manufacturing Technology Show: September 8-13, 2008 McCormick Place Chicago, IL
Copyright © 2007 AMT-The Association For Manufacturing Technology, All Rights Reserved - Important Info