COOL TIP OF THE WEEK

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Listed below are the 2008 archived "Cool Tips of the Week", which is a weekly email sent by Steve Miller to IMTS Exhibitors with quick tips, ideas, examples, advice, and just plain old good information on making the best of your IMTS Experience. Steve Miller is the President of The Adventure, the author of HOW TO GET THE MOST OUT OF TRADE SHOWS and the keynote speaker at the IMTS 2008 Exhibitor's Workshop.

Want to be added to the weekly email list...send an email to lorange@amtonline.org.

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BOOTH DESIGN

1. The Purpose of Your Exhibit
2. Getting the RIGHT Attendee to STOP
   
   

BRANDING

What's Your Branding Proposition?

GOALS

1. What is your UNAMBIGUOUS definition of success for this year's show?
2. Define your objectives
3. Realistic Targeting
   
   

IMTS TIPS

Have you made your restaurant reservations for during IMTS 2008 yet?

MARKETING

1. The Purpose of Marketing
2. Start Setting Those Appointments
   
   

PRE-SHOW PROMOTION

1. Preshow Promotions & Communications #1
2. Preshow Promotions & Communications #2
3. A simple tip for pre-show mailings
4. Another tip for preshow promotions
   
   

STAFFERS

1. The Purpose of the Encounter
2. Preshow Meetings
3. The E.Q.U.I.P. Formula - Part 1 - "E" stands for Entice & Establish
4. The E.Q.U.I.P. Formula - Part 2 - "Q" stands for Qualify
5. The E.Q.U.I.P. Formula - Part 3 - "U" stands for Uncover & Understand
6. The E.Q.U.I.P. Formula - Part 4 - "I" stands for Introduce
   
   
   

MARKETING TIPS

MORE TIPS...Click Here for tips that were a great help to our 2006 exhibitors - check them out as you prepare for IMTS 2008.