Directory of Exhibits
“81.2% - Of attendees visit a booth at the show as a direct result of an advertisement found in the Directory of Exhibits”
“70.2% - Of show visitors keep the Directory of Exhibits after the show”
The IMTS Directory of Exhibits is a carefully constructed tool designed to help buyers' navigate the show. This comprehensive directory of metalworking products is essential at the show and is an outstanding resource year round.
The Directory of Exhibits for 2012
Benefits:
- Virtually all visitors to the Show consult The Directory while they are traversing the halls of McCormick Place.
- Appear in a proven tool that drives traffic to booths: in a survey of IMTS Show attendees, 81.2% said that they visited a booth at the show as a direct result of an advertisement found in The Directory.
- As the most complete directory of metalworking technologies available, 70.2% of show attendees surveyed said they keep their DOE after the show.
- Placing your ad early will help assure the best position for your ad.
Distribution:
- Available to the 80,000+ IMTS visitors at registration and on displays at each entrance to the Show.
- Before dawn on September 10, 12, and 14, bell captains at key IMTS hotels will distribute 5,000 copies of the Official IMTS Directory of Exhibits to registered Show visitors and make it available in hotel lobbies.
- Available at Gardner Publications booth in the Advanced Manufacturing Center at the entrance to the West Hall.
» Click Here for IMTS Directory of Exhibit Rates and Specifications
For more information on the IMTS 2012 Directory of Exhibits:
Contact your Gardner Publications District Sales Manager — or —
Bill Caldwell @ billc@gardnerweb.com - Phone: 800-950-8020.
