Don't Forget About Video with Your News Release

Aug 22, 2012

Video

If a picture is worth a thousand words, then today a video might be worth a million words. If you are not embedding links to your company videos in to your news releases, you are missing an opportunity.

The major search engines give a lot of value to video content. So, if one of the metalworking media outlets posts your press release with a link to your video, you get traffic on your website. And, when your website or business has a video and an article about the same keyword, chances are that your video will rank higher.

With attention spans at an all-time low, visitors are more likely to watch a quick two-minute video demonstration of your services than they are to read lengthy text. You can also target several long-tail keywords (two to five words) with videos to scale your rankings even further.

Research shows that people – your customers, prospects and even employees – are more likely to share video than information in another format. Having your videos linked to your homepage increases the visitor retention on the page. Visitors become intrigued by the service and are likely to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.

If you don’t have a library of videos, IMTS 2012 is an ideal time to start building your library. Get in touch with the IMTS official show photography/video vendor, Oscar Einzig, by accessing the form in your E-Kit. For a very reasonable cost you will receive a completed video within 15 days after IMTS ends. Using this video with news release and as part of your other post-show marketing efforts, including follow-up with leads generated at the show, you can continue your IMTS success far after IMTS ends.