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Could an iPad App Breathe New Life into Your Business?
May 8, 2013 Issue
A large equipment distributor was having a challenge with their new custom CRM system — the sales team hated using it. It had a web interface, but it was cumbersome and slowed down the team rather than enabling them to do more. As a result, data was rarely timely and usually incomplete. Sales people worked around the system and entered data late.
Their 'ah-ha!' moment came during a mobile strategy discussion when they realized they could create engaging iPad apps for the sales team to access the CRM. Adding a mobile interface for people who are mobile anyway, and designing it to be fast and fit the sales process, breathed new life into a legacy IT system without replacing the whole thing.
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