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What C-Level Executives Need to Know About Marketing

June 13, 2017

We all know the old adage, “Build a better mousetrap and the world will beat a path to your door,” is complete bunk, right? You can build the best product in the manufacturing marketplace, but if nobody knows you or your product exist, you WILL fail. Producing a great product is important, to be sure, but it’s only one component of long-term success.

Oh, but we have a terrific sales department, you say! And that’s all well and good, except for two big problems. First, sales is time intensive and, for the most part, very inefficient. And second, the customer’s relationship is with the salesperson, not your company. If that top salesperson leaves, they take the customers with them.

Smart executives understand marketing can make a huge difference, but most simply don’t get marketing. They don’t understand the true role marketing has in building long-term relationships, how to create a repeatable system, and most important of all, how to measure ROI from marketing efforts.

Resident Marketing Gunslinger, Steve Miller, specializes in helping corporations, like yours, to better understand the real power of marketing. Author of the new book, UNCOPYABLE, How to Create an Unfair Advantage Over Your Competition, Steve will present one of the most important webinars you can attend. Join him for this powerful presentation.