I'll never forget that show!
At the 1947 Machine Tool Show in Chicago, all machines were required to be painted the same shade of 'machine tool gray.' So the Cincinnati Milling Machine Co., introducing a new cutting fluid, offered it to all exhibitors. Oh, yes, it was bright pink. It really stood out against all that gray and was a great promotion. Can you imagine the sales person who had this idea trying to explain it to his boss? Or to top executives? Must have been a great story ...
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CONNECTING GLOBAL TECHNOLOGY
International Manufacturing Technology Show: September 8-13, 2008 McCormick Place Chicago, IL
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