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Leverage Your Competitive Advantage

January 31, 2016

To get more customers you need a competitive advantage. If you want more traffic in your IMTS booth, you need a compelling reason for visitors to stop, or better yet, make you a “must see.” The issue is that too many companies believe that competitive advantage is about what they do that’s different. Who cares? Nobody really, except you. Customers care about one key thing: What can they buy from you that they don’t believe they can buy from anybody else. That’s true competitive advantage. In this 45-minute program, I will help you think differently to drive booth traffic at IMTS and generate the right prospects to get you the best possible ROI on the show.