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Leveraging the Media & Managing Your Advertising Opportunities

January 31, 2016

Learn practical ways to maximize your media exposure before, during and after IMTS with tips and suggestions compiled by a lead editor from a key IMTS media partner. Additionally, this presentation will review Official IMTS Show Products, explaining how attendees use the products to prepare their buying plans for the show and learn about current and emerging technologies. You will walk away from this presentation with a better understanding of working with the press, as well as concrete ideas for you to build an IMTS marketing plan that will allow you to maximize your marketing dollars and attendee reach.