May 4, 2016
If your sales team took customers to dinner or attended a convention to find and network with prospects, you’d consider that time well invested, right? Those relaxed, informal conversations cement relationships. Further, every good sales person knows that people don’t buy from companies; they buy from friends or people they like. Even if you don’t personally use social media, 74 percent of all adults use social media which means most of your customers certainly do … and if your customers are there, you should be, too.