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Another Secret Weapon: Shock & Awe

April 21, 2016

Sometimes we aren’t looking to blast out marketing and advertising to a big list, right? Sometimes we have those handful of highly qualified prospects we want to make a BIG impression on. Sometimes it’s just ONE person.

That’s when Shock & Awe Marketing can be your best tool.

Completely opposite of the military “shock & awe” parlance where the objective is to paralyze an adversary’s will to keep fighting, the business marketing definition involves sending prospects a package of materials and goodies that is unexpected and so impressive it takes their breath away.

Join Steve as he explains how you can use Shock & Awe to grab the undivided attention of a top prospect, clearly separate yourself from your top competitor, and close more big deals!

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