Are you looking for a learning experience? Be sure to check out our FREE webinars, covering technology, marketing, social media — and of course, how to get the most out of your experience at IMTS. Join us to get "in the know"!
Don't worry if you missed the live event, we record them. You can view past webinars in the Webinar Library .
Webinar topics and dates are subject to change.
2017 Spring Economic Update with Pat McGibbon
Tuesday, May 30, 2017 at 11:00 a.m. ET
Signs are starting to indicate an upswing in American manufacturing with positive economic indicators suggesting brighter days are just around the corner. How can your business capitalize on new opportunities that are certain to sprout? Join Pat McGibbon, AMT VP - Strategic Analytics, for the latest trends that will give your business the data it needs to outperform your competitors. He will discuss both the current and future outlook for the U.S. and what that means for your business!Speaker/Host:
AMT VP – Strategic Analytics, Pat McGibbon
What C-Level Executives Don’t Understand About Marketing
Tuesday, July 18, 2017 at 11:00 a.m. ET
We all know the old adage, “Build a better mousetrap and the world will beat a path to your door,” is complete bunk, right? You can build the best product in the manufacturing marketplace, but if nobody knows you or your product exist, you WILL fail. Producing a great product is important, to be sure, but it’s only one component of long-term success.
Oh, but we have a terrific sales department, you say! And that’s all well and good, except for two big problems. First, sales is time intensive and, for the most part, very inefficient. And second, the customer’s relationship is with the salesperson, not your company. If that top salesperson leaves, they take the customers with them.
Smart executives understand marketing can make a huge difference, but most simply don’t get marketing. They don’t understand the true role marketing has in building long-term relationships, how to create a repeatable system, and most important of all, how to measure ROI from marketing efforts.
Resident Marketing Gunslinger, Steve Miller, specializes in helping corporations, like yours, to better understand the real power of marketing. Author of the new book, UNCOPYABLE, How to Create an Unfair Advantage Over Your Competition, Steve will present one of the most important webinars you can attend. Join him on July 18 for this powerful presentation.Speaker/Host:
Steve Miller, The Adventure