Exhibitor Education

Plan Early for Success
September 21, 2023 | 11:00 AM ET

The importance of setting expectations, getting stakeholder commitment and buy-in, and getting a plan outlined is critical to setting a baseline for marketing planning and budgeting for 2024 and IMTS. IMTS is not simply a six-day show. It should be the heart of what your promotions, launches, and targeted results are for your business in 2024. What does success look like? What leads up to the show? What needs to be done early? It truly is the what, when, and how of what your marketing backbone should be to deliver the best results for your brand, company, and sales in 2024.

Presenter:

Officially Sue “is retired” but remains active in supporting industry trade associations and other manufacturing companies with their branding and marketing consulting projects and mentoring their marketing teams. She helps to develop targeted marketing solutions directed to channel partners and end users/members using results-oriented traditional and new media communication techniques. From branding, positioning, product launches to trade shows, sales and marketing events to sponsorship and partnership projects and she works to mentor the teams to drive success.

Sue retired from ESAB Welding & Cutting as Global Director of Marketing Communications in 2018. She was with ESAB for 14 years holding various global marketing leadership positions.

Sue's marketing history goes back to her early employment in the ad agency world, and then transitioned into the fabricating industry in 1978 where she had her first involvement with IMTS.

After this, Sue began her own marketing and advertising company strategically supporting the manufacturing industry and associations, serving them for 12 years prior to joining ESAB.

Sue has supported the IMTS show as an exhibitor, committee member, ad agency and consultant for many years. 18 show cycles to be exact. (Yikes I'm old!)

4 Important Questions Every IMTS 2024 Exhibitor Should Answer ASAP
November 2, 2023 | 11:00 AM ET

If you want to achieve big goals at IMTS 2024, you'll need to make a lot of smart, strategic decisions between now and then. But, especially if you're new to exhibiting or your goals are extra ambitious, you may struggle to confirm each of your best choices with confidence.

Fortunately, there's a solution: answer the most important questions now, so you can simply align the rest of your exhibiting efforts with those later.

Not sure what those “most important questions” are? Wish you could know for sure that your answers are both accurate and actionable? Attend this quick session to learn all of that (and more!) from our favorite trade show trainer, Robyn at Exhibitors WINH.

Presenter: