What Do Moose Have to Do with Exhibiting at IMTS?
If the moose is your target market, focus on the moose and not the other animals. This was the message delivered by Marketing Gunslinger of The Adventure, Steve Miller at the IMTS 2016 Exhibitor Workshop, where he shared with IMTSTV the fun highlights of his presentation.
View the interview:
IMTS 2016 Exhibitor Workshop
If you missed this amazing event, don’t worry – we recorded each of these fun and informative sessions for you. They will be posted mid-February in your e-Kit.
IMTSTV interviewed every one of the dynamic speakers at the Workshop to capture the important and interesting advice that will help you carry out a successful show. Stay tuned as we release these interviews in future issues of e-Kit Wisdom.