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How to Measure ROI from IMTS Even If You Don't Write Orders

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Thursday, February 15, 2018 at 11:00 a.m. ET

No question about it – exhibiting at ANY trade show is EXPENSIVE! But the good old days of everybody writing tons of orders are long gone, so how can you prove your investment was a good one? Join IMTS’s resident Gunslinger, Steve Miller, as he walks you through the exact process for measuring a valid ROI from IMTS 2018!


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