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Your Must-have Marketing Tool

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By Matt Lutz, Sales Manager, Exhibitions, AMT

It’s one year out from IMTS 2016 and I’m sure certain thoughts on preparedness are starting to pop into your head. What’s my booth going to look like this year? How will I configure my exhibit space to fit my new offerings? Who from my company will be attending this year and how do I communicate to the new staff how important this event is to our company? All of these, and many other questions, are important, but let’s face it – getting qualified leads to your booth is your number one concern. 

The IMTS Exhibitor Passport is your answer to get the right people to your booth. 

A survey of IMTS 2014 visitors told us that just about everyone who attends the IMTS bi-annual event in Chicago goes there with a pre-set agenda. There is over 1 million square feet of exhibit space and literally miles of aisles at McCormick Place. How will they find you amongst the 2,000 other exhibiting companies?

The IMTS Exhibitor Passport allows you to specify the visitors you’d like to target and narrow your search to a specific industry or product category. The internal email tool allows you to create your own lists and campaigns, then email your prospects directly from Passport.

And it’s not just for IMTS. Are you attending other shows or conferences before IMTS? Passport can be used to boost your presence at these events too. Do you have a new product? Or maybe a new salesperson in a territory? Use Passport to get your message out and get them thinking about your company so when IMTS 2016 comes around you will be on their agenda.

If you have questions regarding Passport or would like a quick, online demonstration, please contact me at 703-827-5215 or send me an email at mlutz@AMTonline.org. Online demonstrations take about 15-20 minutes.


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