More than 115,000 potential buyers will walk the halls of McCormick Place during IMTS 2018, looking for new technology and innovative products. Almost all buyers plan their visit prior to attending the show — is your exhibit on their “must visit” list? To help you focus buyers on your products and services, IMTS provides a variety of pre-show marketing tools to better ensure you connect with prospects at the show.
Your Showroom on IMTS.com
Keep your showroom listings up-to-date before and after the show. Just click on Update Profile in your e-Kit. .
Promote Your Booth
Visitors at IMTS plan in advance to maximize their time at the show. The months leading up to the show are critical to get your message in front of the prime audience and get them in your booth. The products in this piece help you to maximize your reach in advance of the show.
Pre-show Publicity: Leverage the Power of PR
Let the power of the press help you reach manufacturing audiences: write and distribute a series of news releases about your exhibit prior to the show. Every major magazine that covers manufacturing technology reports on IMTS activity, and you can find contact information for more than 80 editors in our list of Key Publications.
Most importantly, upload your news releases to the IMTS Online Media Center in your e-Kit (available in 2018). If you have a newsworthy announcement, we can help you schedule a press event as well.
The Media Center is an important news resource for editors. IMTS anticipates more than 400 registered media representatives will be searching for stories at the show, and one of the first places they look for news is the Online Media Center.
To help you further leverage the power of PR, review our Public Relations Guide.
Intelligent Pre- and Post-Show Marketing
The quality of your marketing campaign depends directly on the quality of your prospect list, and IMTS has the best prospecting list you can buy anywhere. We then couple that with literally millions of possible filter combinations for laser beam targeting of contacts that fit your prospect profile.
Even better, the IMTS Exhibitor Passport is your ONE-STOP SHOP for the industry’s best internet-based marketing, engagement and conversion tools. Find out how IMTS can help you market better!
Visit our Booth Web Banners
Let your customers know that you will be at IMTS 2018 by posting a “Visit Us at IMTS 2018” or “Register Now” Web sticker / banner that point directly to your booth. Just copy/paste the code on your website. Find the stickers in your e-Kit, go to your Checklist and filter on Marketing / Sponsorship or search for “Visit Us at IMTS.”
Direct Mail and Downloadable Marketing Materials
Direct mail is a proven technique that drives booth traffic, and IMTS provides direct mail materials that will help you send targeted mailings to key customers and prospects. To order your domestic brochures, go to your Checklist in the e-Kit and filter on Marketing / Sponsorship or search for Domestic Brochure Order Form (available in 2018).
Allow recipients of your choice to register for IMTS at no charge*. Customer Invitations work like cash, so you can invite customers and prospects to IMTS compliments of your company. For information on how to order and to track your customer invitations, look for Customer Invitations in your e-Kit.
*The invitations themselves are free. Exhibitors are given a limited amount to be redeemed for free registration at no charge. Additional customer invitations above the allotment are billed to the exhibitor post-show.
At Show Marketing
IMTS supports your show marketing efforts with a variety of cost-effective, proven advertising and communication opportunities inside and outside of McCormick Place. Make your plan now for marketing during the show.