As manufacturing technology evolves, companies are finding that long-term success depends on more than advanced equipment alone. In a recent Tech Leaders Coalition (TLC) webinar, Dr. Tom Kurfess of Georgia Tech, along with co-hosts Stephen LaMarca of AMT - The Association For Manufacturing Technology, and Dr. Kyle Saleeby of Georgia Tech, spoke with Mike Bauer, owner of Marathon Precision, about what drives sustained success in manufacturing. Brain Power Over Horsepower While Marathon Precision operates a shop with advanced machining, automation, and inspection capabilities, Bauer makes it clear that equipment alone does not set companies apart. “Brain power is just as important as horsepower,” he says. In his view, machines only become valuable when the people running them understand what they can do and how to apply them in real-world situations. Bauer believes in planning ahead by “buying equipment before you need it” to create time to learn. “If you don’t get it first, you won’t know what you can do with that machine,” he says. Treating Employees Like Family Bauer says that business success is closely linked to long-term employee retention, which he believes begins with how people are treated on the shop floor. “Treat your employees like family, and you’ll do okay,” he says, noting that many workers at Marathon Precision have stayed for decades and retired from the company. Listening, he adds, is just as important. “If you want a better life, you need a boss that listens to you,” Bauer says, especially when employees raise ideas about safety, efficiency, and daily operations. Creativity, Curiosity, and Community For Bauer, keeping people engaged also means building a shop culture where creativity is welcome. “I treat my shop like my clubhouse; it’s a place for creativity and innovation,” he says. He encourages experimentation and hands-on projects, allowing employees to try new ideas and learn as part of everyday work. “You can make it better; that’s the beauty of having a shop,” Bauer adds. “It’s not work for me; I enjoy what I do.” That mindset shapes Bauer’s view of the future. “I plan on growing our business 25% this year,” he says. Follow Your Curiosity—and See What’s Possible For Bauer, IMTS is a prime example of how industry events turn curiosity into practical learning. He sees the show as a chance to explore new technology, see equipment running, and have conversations that don’t happen online. He recalls discovering equipment at the show that later allowed Marathon Precision to take on complex work that would have otherwise been passed over. To get the best from the event, Bauer says to “get there early, stay late, and keep your eyes open.” IMTS 2026 brings people, technology, and ideas together in one place. Save the date: September 14–19, 2026, at McCormick Place in Chicago. IMTS.com/Register.
Manufacturing success goes beyond machines. Mike Bauer of Marathon Precision shares how curiosity, people, and passion drive growth, innovation, and long-term resilience in modern shops.
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