Meet Monica Haley, IMTS Marketing Consultant
Category: IMTS • Jul 2, 2020
By Kathy Keyes Webster, AMT Exhibitions Content Manager – Correspondence
Kayaking in New York’s Adirondacks gives Monica Haley the space to form the big ideas needed for one of North America’s biggest shows, IMTS – The International Manufacturing Technology Show. Monica Haley is the IMTS Marketing Consultant, who hopes to convey the ingenuity, value, and strength of the manufacturing technology industry through the IMTS brand.
Monica is responsible for the creative development of IMTS marketing strategy and materials from the digital and print advertising campaign to the colorful signage during the show at McCormick Place.
Whether she’s crafting the look and feel of digital and print media, developing infographics, or contributing to the show’s look, Monica appreciates that each day brings a new routine, requires a variety of skill-sets, or connects her to someone new in the IMTS community. “Each day is different,” says Monica. “No two days are the same. The work is challenging, new, and fresh, which inspires me to be creative and seek out new info and ideas.”
“Monica brings the IMTS vision to life,” says Peter Eelman, AMT Vice President & CXO. “She creates compelling themes and visuals that are often our first chance at impressing potential IMTS visitors. Her tenure with AMT, knack with displaying data, and willingness to learn enrich her skill to turn concepts into concrete copy and images that communicate the IMTS brand.”
Gain Insight From Monica
Q: Where do your ideas originate?
A: As a youngster and even now, I admire how Jim Henson (creator of The Muppets), conveyed learning, emotion, and understanding in a way that worked for everyone. I have an eye for weird stuff. I can identify all kinds of fonts and Pantone colors…it’s utterly distracting at times.
I read and watch media outlets. I especially like to look at the space between research and data, how they impact our decision making, and if we are aware of it or not. I think National Geographic combines data and design better than anyone. I check out business magazines like Inc., Fast Company, Harvard Business Review, and even pop culture like Good Mythical Morning.
Q: What brought you to AMT – The Association For Manufacturing Technology?
A: In 2006, I joined AMT as an industry analyst providing market research for advanced manufacturing firms. I was enthralled with IMTS and joined the exhibitions team at the end of 2006. It’s rewarding to work with such a collaborative team. Everyone brings talent to the table. We’re constantly improving ideas and execution.
Q: What do you like to do in your free time?
A: I enjoy hiking and kayaking in the Adirondacks with my husband Drew and our two dogs Trebek, a spirited Jack Russell, and Gracie, an Australian Shepherd. I also like to cook and bake. During the 2019 holiday season, we baked and decorated more than 1,700 cookies. I’m inspired by The Great British Baking Show and Binging with Babish.