RAWR! Turn Customers into Zombie Loyalists
Underestimating the power of word-of-mouth referrals can be fatal to companies. What your customers are telling others about your products or services can be what makes or breaks your business. In fact, according to Nielsen, people are four times more likely to buy when referred by a friend and 92 percent of consumers trust referrals from people they know.
So, how do you create a mass of rabidly loyal customers who can expand your revenue and customer base through the power of word-of-mouth marketing? Well, marketing and public relations expert Peter Shankman outlines a step-by-step guide in his book Zombie Loyalists: Using Great Service to Create Rabid Fans.
The types of customers Shankman will help you produce will become your mass of loyal zombies, spreading the word about your company without ever being asked. These rabid fans will be ready and waiting to buy whatever it is you sell and tell their friends to jump on the bandwagon. Shankman also challenges readers to think outside the rewards programs and loyalty clubs, and provides them with the means to build their zombie army. Not only is this book useful, it’s fun to read as well—especially at this time of year.
“Shankman offers a hilarious, astute, and ultimately practical guide to creating customers so satisfied they'll promote your company with zombie-like fervor … this entertaining yet valuable work is a must-read for any business owner or executive interested in turning satisfied customers into avid brand ambassadors.” ―Publishers Weekly
“At the end of the day, all business comes down to customer service. If you want to win in the new customer-centric economy, check this book out.” ―Gary Vaynerchuk, best-selling author, The Thank You Economy
“If anyone in any organization can't figure out how to create loyal customers after reading this book, then their brains have obviously already been eaten by meat-eating zombies.” ―Debbie Moren, CEO, Moren Enterprises and Former Disney Customer Service Leader
“Over the years, Peter has created his own Zombie Loyalists, and I count myself as one! Now he is taking you and your business to new levels with his surefire strategies. The world around us has changed, and business must change with it. Your customers are key!” ―Frank Eliason, Author of @YourService
“At Steiner Sports, our entire company is a customer service department, dedicated to bringing our customers closer to the game. We strive for every customer to become a Zombie Loyalist, and this book is a key to delighting customers both on and off the field.” ―Brandon Steiner, CEO, Steiner Sports