How to Measure ROI from IMTS Even If You Don't Write Orders

February 15, 2018

No question about it – exhibiting at ANY trade show is EXPENSIVE! And it’s not just the dollar cost, as we all know. Trade shows take a lot of time to plan and promote effectively, not to mention the inevitable hassle factor of unexpected problems and challenges that pop up!

Ultimately, though, you deservedly expect to make a profit from your investment. But the good old days of everybody writing tons of orders are long gone, so how can you prove your investment was a good one? Join IMTS’s resident gunslinger, Steve Miller, as he walks you through the exact process for measuring a valid ROI from IMTS 2018!